Applications are not always brand new. We all use many applications that have been in use for years, perhaps decades. For mobile applications, refreshing the interface is a requirement, rather than a nice to have. If you are lucky, it will be delivered by updates to the underlying OS at little development cost (e.g. notifications in iOS 10). If unlucky, matching your interface to the esthetic of an OS may require you to redesign your app from the ground up. If done well, redesign can be more than refreshing for customers, it can be reengaging.
The digitally savvy company will adopt competencies from ‘born-digital’ successes like Amazon; ‘disruptive’ successes like Apple and ‘cross-over’ successes like GE. It will challenge prior investment strategies and be ready to shutdown traditional business streams in order to create new digital products and business models. Becoming digitally savvy requires a pilot. Even with a company of millennial digitally-aware staff, technology needs an advocate. The challenge is not normally the new hires, but making the C-suite and executive teams digitally aware. A company needs someone who has the executive profile to take the company from current state to digitally savvy state. The CIO can and should be the catalyst that increases the rate of travel towards the digital savvy destination.