Tag: Mobile

Strategy

Personalization Becomes Participation (In the Words of Monty Python)

If you are stepping up to responsibility for Customer Experience (CX) in your business, you may be considering the title as Chief Experience Officer or CEO. However, your CEO may question others having the same acronym as themselves, so the industry uses CXO. There is a better choice – Chief Participation Officer. Customers are individuals, and respond more deeply to a meaningful level of personalization. The real result of focus on customer experience is more than connection or engagement or permission to market. Participation with you as a business is the true success criteria for customer experience management.

Strategy

Delight is the Success Criteria for Application Code

The hardest decision in coding applications is to admit your users are NOT delighted – and that you have to rebuild. It takes discipline to move application development from functional to delightful. It can only happen when there is clearly understanding by coders of the purpose of the code. Connecting coders to customers is hard work. It takes deeper effort from product managers and marketing teams, though the payoff is worth it.

Strategy

One App to Rule Them All (Why Messaging Matters)

Are you processing credit card transactions on a website or mobile application? Maybe you offer a hosting service, or build business websites. Get ready, the nature of the web business transaction is changing. You should already have a strategy for accepting transactions from players like Apple’s Messages, WeChat and Facebook Messenger. When supporting Instant Messenger transactions, you will need more than purchase buttons. Sourcing AI-bot technology will be a requirement to support the presale and purchase conversations via these messenger applications.

Strategy

The ‘I’ in CIO is for Information

For the last sixty years, the title for the person in charge of IT should really have been the Chief Digitization Officer rather than Chief Information Officer (CIO). Today’s technology enables the CIO to focus on information as well as technology. As CIO, you must own the connection of your customers to your business – the customer experience (CX). Personalizing this experience will require collecting more information about your customers. There are multiple information collection approaches, and you must select those that will give you sufficient details, and more importantly match the type of relationship desired with your customers.